HM Franchise Services - Islamabad

HM Franchise Services Pakistan has been launched to provide professional services to the growing franchise sector. HM Franchise Services is the first fully dedicated business in the marketing and development of franchising in Pakistan. Although Pakistan has its ongoing political issues, it is still one of the fastest growing economies in the world with a growing middle class population who have been exposed to international brands. And therefore these brands are the consumers’ first choice.

HM is now looking to bring global franchise brands into Pakistan. Its services to international franchisors will be a one-stop franchise development service. Whether franchisors are looking to research the market, want to develop a market entry strategy, looking for a master franchise licences  

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partner or even to set up and launch a franchise. It will also offer new and established businesses in Pakistan a full franchise marketing and business support services, which will for the first time enable Pakistani businesses to develop home grown franchises at a world class level. For Investors and retail mall developers that are looking for international brands it provides a full search and selection service. We have already signed a number of exclusive agreements with top international brands in growing sectors for Pakistan.

HM with a multinational team of marketing professionals, Waqar Mirza CEO who has recently arrived in Pakistan from the UK and has been in the marketing for the last 25 years working with various multinational companies and also running a marketing company with considerable experience in franchise development. Summera Hafeez, Director Business Development who has experience in marketing and franchise development both in Pakistan and Middle East.